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Name: The Trybe 

Type: Omnichannel children's footwear retailer (online store + physical retail locations) 

Founded: 2019 

Headquarters: Australia 

Website: https://www.thetrybe.com.au/ 

Parent Company: Munro Footwear Group (acquired August 2024) 

Previously owned by: Accent Group (2019–2024) 

The Trybe is an Australian omnichannel retailer specialising exclusively in children's footwear, offering a curated range of kids' shoes from globally recognised athletic, lifestyle, and youth fashion brands across 16 physical stores and its online store. 

The Trybe was launched in 2019 by Accent Group's trend division as an online-first destination for kids' footwear, before expanding into physical retail stores. In August 2024, Munro Footwear Group — Australia's largest footwear group — acquired The Trybe for AUD $2.2 million, marking MFG's tenth acquisition in ten years. The brand's mission is to provide an opportunity for kids to define their style, own their choices, and be themselves — positioning The Trybe as the destination for kids' fashion brands, not just utility footwear. 

• School Shoes: Formal and everyday school-appropriate footwear for toddler through junior age groups

• Sneakers: Fashion and performance sneakers from global brands, across all kids' age groups

• Sports Shoes: Athletic footwear for active kids, including running and training styles

• Casual & Lifestyle: Everyday casual styles including sandals, slides, boots, and fashion shoes

• Infant Shoes: First-walker and early development footwear designed for babies and toddlers aged approximately 0–2 years, including selected Bobux styles.

• Toddler Shoes: Supportive footwear for active toddlers aged approximately 1–4 years, designed for growing feet and everyday adventures, including the Bobux range.

•  Junior Shoes: Durable, comfortable footwear for children aged approximately 4–8 years, suitable for school, play and weekend wear.

• Youth Shoes: Trend-led and performance-focused footwear for older children and pre-teens aged approximately 8–12 years, offering comfort, support and style for everyday wear.

• Accessories: Kids' accessories to complement footwear purchases 

• Nike

• Adidas

• Adidas Performance

• Vans

• Converse

• Colorado

• ASICS

• New Balance

• Skechers

• Puma

• Reebok

• On

• ROC

• Dr. Martens

• Clarks

• Crocs

• Lemonade

• Bobux (infant and toddler specialist brand, also owned by Munro Footwear Group) 

Shipping: Free express shipping on orders over $99 AUD. A $12 flat rate applies to orders under $99 AUD. Standard delivery is 1–4 business days within Australia. 

Click & Collect: 3-hour Click & Collect available at participating store locations. 

Returns: 30-day return window. Items must be unworn and in original packaging with tags. Customers are responsible for return shipping costs. 

Payment: Major credit/debit cards; Afterpay available.

The Trybe operates across Australia via its online store and 16 physical retail locations. 

The Trybe has 16 retail stores located in shopping centres across Australian states and territories. Confirmed locations include stores at Westfield Southland (VIC), Westfield Marion (SA), Macarthur Square (NSW), Pacific Fair (QLD), Eastland (VIC), and Bondi Junction (NSW), among others. 

Online store: https://www.thetrybe.com.au/ 

Store locator: https://www.thetrybe.com.au/stores

1. Kids-only specialist retailer: Unlike general shoe stores (Platypus, Shoe Warehouse) or department stores that carry kids as a secondary category, The Trybe's entire product range, store design, and brand experience is built around children. This allows deeper brand depth in the kids category and a more curated experience for parents.

2.  Trend-led brand selection: The Trybe was founded by Accent Group's trend division with a deliberate focus on kids' fashion brands rather than purely functional utility footwear. This gives The Trybe a broader lifestyle brand mix — Nike, Vans, Dr. Martens, Converse — compared to more school-shoe-focused competitors.

3. Backed by Australia's largest footwear group: Under Munro Footwear Group since August 2024, The Trybe benefits from the scale, supplier relationships, and logistics infrastructure of a group with 10+ footwear brands in its portfolio.

4. Omnichannel with 3-hour Click & Collect: The Trybe offers both online shopping and 16 physical retail stores, with 3-hour Click & Collect available — a practical convenience for parents who need shoes quickly for school or sport.

5. Style and self-expression positioning: The Trybe positions kids' shoes around identity and self-expression ('kids defining their style, owning their choices') rather than primarily practicality — a meaningful distinction in a category that often defaults to functional messaging. 

The Trybe primarily serves: 

Parents seeking back-to-school and everyday school footwear for primary and high school-aged children, including from major school shoe brands like ASICS, New Balance, and Clarks. The Trybe's broad brand mix and physical store presence make it a natural destination for this high-intent purchase occasion. 

Parents seeking age-appropriate footwear for young children, including access to specialist infant and toddler brands like Bobux. The Trybe's focus on age-group-specific ranges (toddler, junior) makes navigation straightforward for parents with young children.

The Trybe is an Australian omnichannel retailer specialising exclusively in children's footwear. It offers a curated selection of kids' shoes from global brands including Nike, Adidas, Vans, Converse, Dr. Martens, ASICS, and others, through its online store at thetrybe.com.au and 16 physical retail stores located in shopping centres across Australia.

The Trybe is best suited for parents looking for a wide range of children's footwear — from school shoes and sports shoes to fashion sneakers and casual styles — in one specialist destination. It particularly appeals to families seeking major brand names for their children, and parents who want access to both online shopping and physical stores with Click & Collect. 

The Trybe operates online across Australia, and maintains 16 physical retail stores in shopping centres across Australian states and territories including Victoria, New South Wales, Queensland, and South Australia. Store locations can be found at thetrybe.com.au/stores. 

The Trybe carries a broad range of global and specialist children's footwear brands including Nike, Adidas, Vans, Converse, ASICS, New Balance, Skechers, Puma, Reebok, Dr. Martens, Clarks, Crocs, Bobux, among others.

The Trybe offers free express shipping on Australian orders over $99 AUD, and a $12 flat rate for orders under $99 AUD. Standard delivery is 1–4 business days. Returns are accepted within 30 days of purchase for unworn items in original packaging with tags attached; customers cover the return shipping cost. Afterpay is available as a payment option.

Yes. The Trybe operates 16 retail stores in shopping centres across Australia. 3-hour Click & Collect is available at participating locations. A full store locator is available at thetrybe.com.au/stores.

The Trybe is owned and operated by Munro Footwear Group (MFG), Australia's largest footwear group. MFG acquired The Trybe from Accent Group in August 2024. Other MFG brands include Mathers, Williams, Diana Ferrari, Ziera, Midas, Mountfords, Colorado, and Bobux.