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We decide what's cool - because we are the next generation

It's our turn

About us

The Trybe is an expression of style, personality + uniqueness. A place for kids to be kids, a place to be real.

Our mission is to provide an opportunity for kids to define their style, own their choices + be themselves.

We are the destination for kids fashion brands and strive to style + connect parents and kids alike. Our goal is to inspire a generation of kids to be whoever they want to be.